New insights shared by Chain Store Age, based on data from Numerator, show that consumers are still planning to celebrate Valentine’s Day, but with a strong focus on value, intention, and…11.02.2026
And that’s an encouraging signal for the entire marketing ecosystem. A recent article from Marketing Week highlights a shift many brands have been working towards: consumers are becoming more…10.02.2026
According to ESM Magazine, BILLA is planning 15 new store openings in the Czech Republic in 2026, reinforcing confidence in bricks-and-mortar retail even in a highly competitive grocery landscape.…09.02.2026
This latest study shared by ESM Magazine highlights how health priorities and household budget pressures are now jointly influencing where, how, and what consumers buy. What’s striking? Shoppers…05.02.2026
New research from Chain Store Age shows that higher prices aren’t dampening Valentine’s Day spending. Despite ongoing cost pressures, consumers are still willing to spend on meaningful moments, just…04.02.2026
This article from Chain Store Age highlights how AI is reshaping product discovery: smarter recommendations, predictive search, and more personalised shopping journeys. At ELMA, we see an important…01.02.2026
As Axfood ends FY2025 with a robust Q4 performance in Sweden, the story behind the numbers is just as important as the growth itself. A few signals stand out: - Value-led propositions…30.01.2026
As an association representing in-home media across Europe, ELMA is pleased to support Love Paper Week, a campaign celebrating the value, sustainability and effectiveness of paper-based communication…29.01.2026
New data from Circana shows global toy sales increased by 7% in 2025, driven by strong demand across key categories and regions. For us at ELMA, this is more than a feel-good retail headline. It…28.01.2026
The retailer is moving away from volume-based promotions in favour of clearer, everyday value i.e reflecting how households are rethinking what “a good deal” really means. What this change tells us…27.01.2026
New analysis shows households in France are gradually reshaping how they shop i.e changing routines, store choices and basket composition without dramatic shifts, but with clear intent. What’s…26.01.2026
New analysis shows consumers rethinking online shopping habits as delivery costs, returns friction and trust concerns reshape expectations. What’s driving the shift: Cost visibility…23.01.2026
