Blog

According to a new survey from artificial intelligence (AI) platform InRule, younger consumers in general have a more favorable view of customer service automation than older consumers. 

Data shows B2B brands, like B2C, generally serve the same customers, which demonstrates the wisdom of marketing to every buyer in your category.

The reformed bill has a number of implications for marketers, including further clarification around legitimate interest, changes to cookie consent exemptions, and a reduction in compliance paperwork…

According to the new “KPMG Consumer Pulse Winter 2023” report, based on a survey of 1,000 U.S. consumers, 58% of respondents anticipate they will spend more on groceries in winter 2023 than in winter…

Helpful sales associates are the No. 1 reason customers will shop in-store. 

Find out more in Print Power’s exclusive new Print Media Predictions 2023 booklet that brings you invaluable predictions from prestigious print media specialists like Kim Skjoldborg, professor and…

Consumers continued to spend in January even amid inflation and an uncertain economic environment. 

Far from being an outdated concept, the 4Ps are a fundamental tool for modern marketers and if you want to turbocharge your activity – combine them. 

The grocery industry continues to face numerous disruptions – rising supply chain costs, labour and raw material shortages, geopolitical conflicts, changes in consumer behaviour and…

Most consumers are prioritizing value over brand loyalty — and they are going online to find it.

Shoppers are returning to stores, but it doesn’t mean they’re happy with the experience. 

Consumers are reassessing their retail spending, but will shop at retailers that provide the right type of customer experience.