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The shopping trip doesn't start at the supermarket door. It starts with a question.  What's for dinner? What have we run out of? What's on offer? Which store should we visit? What can we…

Retail media has been one of advertising's great growth stories. More retailers are becoming media owners. More brands are shifting budgets closer to the point of purchase. More inventory is…

We often discuss sustainability in marketing through materials. How something is produced. What it's made from. Whether it can be recycled. All important questions. But there's another dimension…

It doesn't tell you how they live. For decades, geography has been one of the foundations of local marketing. And for good reason. Where someone lives can tell us a lot about which stores they can…

It's tempting to look at inflation, promotions and grocery spending and talk about "the consumer." But European shoppers are moving in different directions. McKinsey's latest State of Grocery…

Auchan offers an interesting case. At the end of 2024, the French retailer made a strategic choice: reduce promotional intensity and invest more heavily in everyday shelf prices. The logic made…

We are delighted to welcome the launch of the redesigned Love Paper website from our partner Two Sides. The new platform has been created to make it easier for consumers, educators, brands and the…

For discount retailers, price used to be the positioning. Today, the picture is much more interesting. In a recent interview, Lidl Switzerland describes how its brand has evolved from pure price…

It is paper and digital doing different jobs. The BD Media Leaflet Attitude Study 2025 shows a very clear distinction in how consumers use different formats. Paper leaflets are seen as tangible,…

Marketing conversations often begin with channels. Should we use social? Search? Retail media? Direct mail? Door drops? Email? But that's starting at the wrong end of the…

We talk a lot about reaching shoppers at the point of purchase. But many shopping decisions begin much earlier. At home. It is where people notice what is running out, plan meals, make lists,…

It's more relevance. For years, the debate around physical household media has often centred on one question: Does print still work? Perhaps we're asking the wrong question. The more interesting…