Across Europe, STIHL has been showing for many years what great local brand activation can look like.
From Italy to Greece, Austria and many other ELMA markets, STIHL’s independent specialist dealers are not only points of sale, they are trusted local brand ambassadors, deeply connected to their communities.
A great example comes from the STIHL spring leaflet: as part of the 100-year STIHL anniversary, a limited MS 500i Centennial was raffled among customers. The result was not just attention for an outstanding product, but real local engagement, customer participation and a memorable brand experience at dealer level.
This is exactly where the strength of the leaflet becomes visible: it combines reach, tangibility and local relevance with a clear activation mechanic. When paired with prize draws, promotions or dealer events, the printed leaflet becomes much more than a media channel, it becomes a bridge between national brand power and local customer action.
STIHL is a true Local Branding Hero in Europe: consistent, dealer-focused, close to the customer and highly effective in connecting strong brand storytelling with measurable local impact.
Congratulations to STIHL on 100 years of innovation — and on continuing to demonstrate how powerful local marketing can be when print, retail activation and trusted local dealers work together.
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