With the introduction of this new service, brands that want to measure the impact of their Direct Marketing activities and leaflet distributions may do it from at the point of sale, through personal interviews with customers and data presented on an intranet. This allows them to have access to the complete overview and draw conclusions from the analysis. 

Brands can now measure, amongst other variables, targeted traffic, the level of customer satisfaction, brand recall, etc..

There are already several customers (within the retail sector mainly) who have shown an interest and have started to experiment with this new service.