Brick-and-mortar stores are developing more creative experiences to get customers into the stores this holiday season, but the big question is: Will employees be able to execute? Pressures are at an all-time high to deliver results, as the meteoric growth of online sales throw the rapid decline of physical sales into sharp relief. It is make or break time, with NRF estimating that 69% of consumers plan to shop during Thanksgiving / Black Friday weekend.
