In order to achieve its ambitious target of spending £500 million on research by 2020, the charity needed to challenge perceptions of heart disease and inspire support and donations. Most people see the disease as preventable and think it'll never happen to 'someone like me'. In a bid to change this and make people aware that it could strike anyone at any time, the BHF partnered with The Sun to disrupt people’s everyday routine and create as much impact as possible.
