Confidence in Europe’s advertising and marketing business is rallying, after a miserable start to the year. The European Association of Communications Agencies (EACA) says that the sharp decline in business confidence in the sector appears to have halted in its latest  European Advertising Business Climate Index. This new report shows that business confidence in the ad industry increased from +2 in July 2017 to +3 in October 2017, following a first half fall of 16 points.