If it’s one thing the British love, it’s something free. Conveniently delivering a freebie to their own home is a double bonus – and one they are far more likely to tell their friends about. Door drop sampling can build customer loyalty in a far more potent fashion that any amount of marketing words and images, because the public have an ever-increasing desire to try before they buy. According to a report from Sampling Effectiveness Advisors, 73% of consumers agree they are more likely to buy a product if they are given an opportunity to sample it first.
