Google, Apple, Microsoft, Amazon and Facebook took the top five places in the 2017 BrandZ Top 100 Most Valuable Global Brands ranking, released by WPP and Kantar Millward Brown. More than half of the Top 100’s total brand value was contributed by technology-related brands (a definition that includes telecoms and online retailers), up from a third in 2006. (See end of article for information about the report's methodology.)
