The most digitally savvy generation to date has a soft side for physical stores. Despite being digital natives, 57% of Generation Z say they prefer to shop in-store rather than online, according to a report from CrowdTwist, a provider of multichannel loyalty and engagement solutions. The study, "Generation Z vs. Millennials: The Changing Landscape of Loyalty," found that in order to encourage loyalty among younger generations, brands must build personalized experiences, facilitate engagement across all channels, and provide a wide range of opportunities to earn loyalty program points. The study also finds a growing opportunity for non-traditional industries such as beauty and entertainment to adopt loyalty programs.
