The Adidas Brand used sales promotion to increase global sales and marketing to become the fastest growing brand of 2017. The launch of Adidas NMD Trainer model helped create an amazing 58% surge in brand value. This information was published in a comprehensive BrandZ Global Brand report that surprised the industry. By taking non-traditional media techniques to new levels to launch their latest NMD Trainer model, Adidas experienced an amazing 58% surge in brand value. In fact, David Greenfield, Adidas Global Head of Marketing, has confirmed the recent launch of their NMD model was 100% focused on social media.
