As their preference for electronic interaction grows, Gen Z and Millennials also envision a future when they will make all purchases digitally. Specifically, a majority of Gen Z and Millennials globally (69.5%) can imagine a future where 100% of purchases are done digitally or online, according to new data from Live Person. The provider of cloud mobile and online business messaging solutions provider surveyed more than 4,000 18–34-year-olds across the United States, U.K., Germany, Australia, Japan, and France, as well as 1,016 adults 35 years old or older in the U.S.
