McDonald’s is launching its biggest Christmas ad campaign yet as it looks to build on the success of its 2016 activity and put its brand “at an advantage” over the festive season. The #reindeerready campaign, created by its creative agency Leo Burnett, will launch on Friday (17 November) on Channel 4 before the start of Gogglebox. From 15 November, the brand will be airing teaser clips to build anticipation.
