Having worked across digital and print channels, the main advantage print has within the media mix is that it feels personal. That’s one of the main qualities our clients look for when we consider using print in our campaigns. When you print something, it looks like you have gone to a lot of trouble to make it. There’s a feeling when you pick up a really well-produced print product that love and craftsmanship has gone into it, and you can see and feel the production values – that’s very important.
