Whirlpool Romania contacted Inbox Marketing to set up a direct to consumer campaign and drive sales to specific retailers. In order to celebrate its 100th anniversary, Whirlpool had designed a leaflet with a 10% discount coupon combined with a prize draw. This was communicated via a national doordrop and special 100th anniversary campaign website, i.e. both offline and online response channels. 1.3 million leaflets were distributed to households within the catchment area of participating retailers, with above average footfall and within major towns where at least 3 retailers were participating in the promotion.