According to YouGov, Dutch shoppers are increasingly prioritising affordability, with many opting for private labels, discount formats, and value-driven promotions. While quality and sustainability remain important, price has become the deciding factor in today’s FMCG market.
For retailers and brands, this shift underscores the importance of clear communication around value. That’s where doordrop and print media make a difference:
By delivering tangible, targeted offers directly into households, retailers can build trust, highlight savings, and stay top of mind at the point of purchase.
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