It's almost Christmas shopping season again, and consumers are starting earlier than ever! Here's what Bazaarvoice's latest report reveals:

  • Early Start: Nearly a quarter of shoppers begin in August, with over half starting by October.
  • Patience is a Virtue (for some): 62% say October is the earliest for holiday displays, but 26% say anytime is fine.
  • Brick & Mortar Still Relevant: 28% kick things off at the mall, with Gen Z leading the charge (35%).
  • Digital Duo: Researching online (search engines & brand/retailer sites) is most popular (24% each).
  • Social Savvy: Nearly half use social media for holiday shopping, with video (especially 1-5 minute formats) being the most captivating.
  • Omnichannel is Key: 82% value a seamless experience across channels.

Zarina Stanford, CMO at Bazaarvoice, emphasizes: "Create authentic & engaging content where consumers are already engaged."

What are your tips for a successful holiday shopping season?