As an association representing in-home media across Europe, ELMA is pleased to support Love Paper Week, a campaign celebrating the value, sustainability and effectiveness of paper-based communication.
Why this matters:
- Paper remains trusted: Consumers value paper for its clarity, credibility and permanence.
- Sustainability is central: Paper is renewable, recyclable and responsibly sourced.
- Attention at home counts: Printed media plays a key role in how households plan, compare and decide.
- Choice matters: Paper gives consumers control i.e when and how they engage.
In a fragmented media landscape, paper continues to deliver attention, trust and impact, especially in the home. Supporting Love Paper Week reflects our commitment to evidence-based communication and informed consumer choice.
Follow ELMA for updates during Love Paper Week and insights into how our doordrop media continues to shape consumer behaviour. For materials and resources in Czech, French, German, Italian, Spanish, Norwegian and Swedish please contact your local ELMA partner in those countries.
