We are delighted to welcome the launch of the redesigned Love Paper website from our partner Two Sides.
The new platform has been created to make it easier for consumers, educators, brands and the media to discover trusted facts about paper, print and paper-based packaging.
And that matters.
Because paper is often discussed through assumptions.
But the reality is much richer.
Paper supports reading, learning and creativity.
It plays a role in packaging, communication and everyday life.
It is made from a renewable natural resource.
It is widely recycled.
It is connected to sustainable forestry, biodiversity and the circular economy.
The new Love Paper website brings these themes together in a more engaging, accessible and practical way.
Visitors can explore research, educational resources, articles and campaign materials covering everything from recycling and responsible consumption to literacy, wellbeing, packaging and common misconceptions about paper.
It will also be the home of Love Paper Week, giving organisations across Europe free materials to celebrate paper and paper-based packaging within their own communities.
For the leaflet, print and mailbox media industry, this kind of evidence-based communication is essential.
The future of paper will not be built on nostalgia.
It will be built on facts, transparency, responsible use and a clear understanding of the value paper continues to bring to modern life.
Congratulations to Two Sides and Love Paper on this important new chapter.
Explore the new website by clicking on the link below.