A new UK study by Thinkbox reveals print packs a surprising punch. Here's why:
- High ROI: Print advertising delivers a whopping £6.36 profit per £1 spent, outperforming linear TV and audio!
- Profit Powerhouse: Though only 3.3% of ad spend, print generates a remarkable 4.8% of total ad profit!
- Enduring Impact: Print's influence goes beyond the initial ad impression, creating lasting effects.
The takeaway? Print remains a powerful tool in today's marketing mix.
Is print part of your marketing strategy? Let's discuss!