Brands with recent positive online consumer product reviews have an advantage in converting sales.
- Latest research shows loyalty redefined as habitual behaviour may move the needle on customer experience.02.02.2022
- While the pandemic-driven caution of travellers hasn’t entirely disappeared, there’s renewed hope for travel brands that holidays are back on the agenda in 2022.01.02.2022
- Google’s phasing out of third-party cookies means marketers must rethink targeting and measurement, but it enables brands to be more relevant, with a better grip on their first-party data.31.01.2022
- Store retailers should expect a traffic boost from consumers on the hunt for Valentine’s Day gifts.28.01.2022
- Claiming “the ROI is there” for investment in marketing-led innovation, the FMCG giant plans to leverage the strength of its brands to support price increases.27.01.2022
- Today’s brands are embracing customer engagement and it's paying off. But as the bar for marketing experiences rises, how can your company keep up?26.01.2022
- Attest research shows consumers want to shop sustainably, but brands and retailers need to offer good-quality and good-value products to help them make that choice.25.01.2022
- With great challenges, come new opportunities. That’s one of the main themes of Deloitte’s 2022 Retail Industry Outlook, which is based on interviews with 50 senior retail executives, all of…24.01.2022
- Forecasting this year’s retail trends, from reimagining the customer experience to virtual commerce.20.01.2022
- The industry has been telling marketers their ability to sell stuff using ads is in decline, but as well as not being particularly helpful it’s simply not true. New data shows ROI has been increasing…19.01.2022
- We often think of tech as replacing print. But what if paper could be a sustainable alternative to plastic electronics and offer a multi-channel marketing solution in one? We talk to entrepreneur…18.01.2022