A recent BusinessOnline comparison in Italy looked at the same shopping basket across Lidl, Conad, Esselunga and Eurospin.
The result is a useful reminder for grocery marketers: value is not one-…
The latest BD Media Leaflet Attitude Study 2025 gives a powerful reminder of why leaflets continue to matter. In Belgium, 91% of households read leaflets and 87% of Belgians browse them. On average…05.08.2026
The Dutch supermarket market is showing an interesting shift. According to De Telegraaf, the “discount circus” in supermarkets is now reaching discounters too — putting pressure on the traditional…04.08.2026
An article from Comment Économiser highlights a very practical issue with the Lidl Plus loyalty app in France: shoppers may scan their QR code at checkout and assume all available discounts have been…04.08.2026
In Germany, girocard payments will soon be possible directly inside retailer apps, opening a new chapter for how retailers connect payment, loyalty and customer engagement. According to girocard,…04.08.2026
An article in Lebensmittel Zeitung featuring media expert Oliver Hey highlights a point that deserves more attention: Customer magazines can support proximity and trust between retailers, brands and…29.07.2026
From 2 August 2026, retailers, brands and advertisers operating in the EU may need to clearly disclose certain AI-generated or AI-manipulated images, audio and video used in advertising. That…29.07.2026
The latest NielsenIQ market share data reported by LSA highlights a familiar but important pattern in French food retail: Les Mousquetaires are accelerating. E.Leclerc is confirming its leadership.…29.07.2026
The new JICMAIL x DMA “Value of Super Touchpoint Planning” report highlights a crucial point for marketers: Effectiveness is not only about the number of channels used. It is about how those…27.07.2026
Our partner Love Paper continues to play an important role in helping consumers, brands and marketers separate perception from reality when it comes to paper, print and paper-based packaging. In a…27.07.2026
European non-food discounter Action has reported 14% net sales growth in H1 2026, supported by rising customer numbers and continued expansion across Europe. That is a strong performance in a market…27.07.2026
The men’s razor market has been under pressure for several years, as shaving habits change and younger consumers redefine grooming routines. Gillette’s latest move in France is a good example of how…21.07.2026