- Argos has just launched the first ‘swipe-to-like’ shopping web app but expect other retailers to follow suit as they look to find out ever more information about their customers and personalise…26.11.2014
- According to latest Consumer Market Research conducted across 22 countries, 55% of Euopean consumers have a favorable attitude towards letterbox advertising, 84% use it and 50% keep it for future use…25.11.2014
- Asda’s marketing chief Steve Smith gives his opinion on retailer’s Christmas ads.24.11.2014
- Publicly available open data is set to become even more valuable as the 21st century progresses, allowing marketers to gain business intelligence, develop new services and target campaigns.24.11.2014
- Lidl has quietly launched a pop-up restaurant in London, a move that comes as rival Aldi also preps its own one-off restaurants, as both try to convince consumers of the quality of their food in the…21.11.2014
- McDonald’s is looking to technology start-up space to help source social media and mobile marketing ideas on how to digitise its restaurant experience across Europe.21.11.2014
- Tesco’s online director says UK consumers are creatures of habit when it comes to online food shopping, leaving the grocer with a challenge to ensure it creates an easy shopping experience but can…20.11.2014
- Waitrose’s Christmas campaign #bakeitforward is the latest sign of the upmarket grocer moving to a social-first marketing strategy as it looks to tap into a social media revolution that head of…20.11.2014
- Royal Mail says direct marketing revenue increased 5% in its second half of its financial year, the latest indicator that the much-maligned channel could be making a comeback.19.11.2014
- It’s official. We have entered a period of unprecedented decline for the big four supermarkets.19.11.2014
- In the coming years, digital channels are expected to command a greater share of marketing budgets, with mobile and social channels expected to outpace all other channels in terms of growth.18.11.2014
- Programmatic advertising has revolutionised brands’ media buying – bad news for traditional display but good for television, which has become even more important within multichannel advertising…18.11.2014