Blog

After our successful AGM in Naples, we are already looking forward to bringing our members together again next year in one of Europe’s most charming and welcoming capitals. Ljubljana is a wonderful…

UK retail sales received a welcome boost in May as warmer weather encouraged shoppers to spend on summer essentials, outdoor products and seasonal categories. But this is not just a UK story.…

Asda’s near £1 billion annual loss is a stark reminder of how tough grocery retail has become. The UK supermarket is investing heavily in price cuts to regain shoppers, while also absorbing major…

Carrefour Spain has reported 23% growth in its Drive click-and-collect service over the past six months, making it the fastest-growing channel in its digital offer. The appeal is easy to understand…

Low prices still matter of course they do. But Spanish consumers are increasingly looking for more than just the cheapest option. They want added value: better quality, convenience, relevance,…

Print is still too often discussed in separate rooms. Publishing over here. Production over there. Distribution somewhere else. Advertising effectiveness in another conversation entirely. That is…

Retail has a responsibility problem. In a recent La Croix interview, Thierry Cotillard, President of Les Mousquetaires / Intermarché, makes a powerful point: food has become the budget line…

The Waitrose.com case study is a standout example of how leaflet media can drive online customer growth while protecting physical store performance. The objective was clear: increase new Waitrose.…

As the FIFA World Cup begins today, German retailers are hoping for a lift but expectations remain measured. According to ESM Magazine, the German Retail Association HDE expects only a modest sales…

To mark its 30th anniversary, Finnish circular economy company Etelä-Karjalan Jätehuolto Oy decided to surprise households with something practical: paper bio-waste bags, distributed via Suomen…

The Austrian advertising market remains a powerhouse of innovation and strategic media planning. The recently released “Österreichische Werbemarkt Studie 2026,” commissioned by ELMA member Austrian…

The Oddbox case study shows how better targeting can reduce waste, improve response and lower acquisition costs — especially for a sustainability-led brand. Instead of spreading door drops too…