• 20/10/2014

    Bucharest welcomes ELMA's 24th EGM meeting

    The extraordinary General meeting of ELMA (European Letterbox Marketing Association) was held on 9th of October at the Hotel Epoque in Bucharest, Romania. The following matters were on the agenda: read more

  • 16/10/2014

    Coca-Cola: The most dangerous place to make a decision is in the office

    Dreamforce 2014: “The most dangerous place to make a decision is in the office,” says Ulrik Nehammer, chief executive of Coca-Cola Germany, who says he now handles most business via his mobile as it allows him to make decisions where customers, suppliers and employees are at exactly the moment that it matters. read more

  • 16/10/2014

    Brands set to push marketing spend to record levels in 2014

    Confidence levels among the UK’s biggest brands continue to ensure that the majority are still predicting 2014 marketing budgets will be markedly up on what was set at the beginning of the year. However, the fear of macro-economic headwinds is continuing to cloud the long-term with 2015 growth expected to be half of what is predicted for this year. read more

  • 01/10/2014

    Heinz switches from local to pan-European Facebook strategy

    Heinz has dropped the local approach to Facebook marketing for its flagship Tomato Ketchup brand in favour of a pan-European strategy designed to boost content production around its first campaign for the region in nearly 10 years. read more

  • 01/10/2014

    The price of personal data to brands?

    Marketers need to ensure they bring to clarity to communications around data marketing with consumers increasingly willing to lower the value of their personal information for brands they trust, according to a report. read more

  • 30/09/2014

    Google aims to make mobile advertising more appealing to brands

    Google is hoping to make mobile advertising more appealing to brands with the launch of four new display ad formats created specifically for mobile devices, as it admits some brands are struggling to engage with consumers via mobile. read more

  • 30/09/2014

    Health and taste to shape snacking trends for food marketers

    Consumers have given food brand marketers a clear message that a better balance between healthier and tasty snacks is needed to win them over in-stores as health-conscious appetites push global sales for the category to $374bn, according to a report. read more

  • 29/09/2014

    Starbucks launches first global brand campaign

    Starbucks is launching its first global brand campaign to highlight the good things that happen when coffee lovers unplug from their smartphones and laptops and use their time in-store to connect with friends, a move it hopes will help boost dwell time worldwide.   read more

  • 29/09/2014

    Aldi: ‘Price cuts by big four benefit us’

    Aldi claims that price cuts by the big four supermarkets have helped boost its growth, with sales in the first half of this year stronger than in 2013 as its average basket size continues to increase. read more

  • 26/09/2014

    Mars UK marketing veteran becomes global president in leadership shakeup

    Mars has made several changes amongst its top ranks, including the promotion of its UK president Fiona Dawson to global president of Mars Food, the elevation of CMO Bruce McColl to its leadership team and the appointment of a new chief customer officer. read more

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