The Objective
To encourage NEW & EXISTING customers within a close proximity to a Bill’s Restaurant to dine, incentivised by a FREE bottle of wine.
The Campaign
Whistl built a targeting model using Bill’s postcode level data blended with Mosaic and TGI. Postcode sectors were selected from defined catchments via Experian's Where Britain Shops
The Results
“We appointed Whistl to undertake our Doordrop campaign. Their insight and targeting capabilities makes Doordrop media a great option to reach new users. We are extremely pleased with the results from our first test and are looking to invest in this channel further” Jane Walker, Head of Marketing, Bill’s Restaurants
Overall Redemption Rate of 1.3% with some restaurants redeeming over 2%.
Total Sales Uplift 13.2% and Total Sales Uplift vs Control 11.4% during the promotion