Braun wanted to increase traffic and sales through its shops via a combined door drop and direct mail campaign featuring José Mouhrinho, World Famous Football Coach of the Year.
A 16 page leaflet containing shaving advice, tips and ideas was distributed to 200,000 households.
Of those who had seen the direct mailing, 62% had read it or kept it.
54% of those who had seen the direct mailing thought it contained interesting information.
46% of those who had seen the mailing decided to visit the shop and make a purchase.