The Objective

The aim of the project was to investigate the acceptance of new forms of advertising by consumers, most specifically the door drop mailings also refered to as PostMaster Postit.

The Campaign

The campaign was used in combination with the usual store directory and included all Christmas promotions.

After the distribution was carried out, PostMaster randomly selected 100 respondents, living in the catchment area where the Postit campaign has been performed.

The survey provided an opportunity to compile consumers' perception of the new service and show its impact upon their behavior.

The Results

The new service was met by a majority of a positive response (almost 65%).

Only part of the respondents (36%) perceived it negatively, however they still remembered noticing it and receiving it.

Advertising through PostMaster.Postit is effective. 70% of respondents felt encouraged to visit the store.