The main objective was to send traffic to El Arbol's 450 supermarkets in Spain.
Discounts were tailored to the target market of each store, which meant that a preliminary geomarketing study had to be undertaken.
This study included 2 main steps to understand:
Where their customers were coming from
Where their main competitors were located
In order to develop a new distribution strategy
More than 30M leaflets were distributed every year,
To continue on our path of "continuous improvement", Traycco appointed one Key Account Manager to be the main contact person for El Arbol.