A unique and simple method of leaving a note on POHOTOVOSŤ target audience's letterboxes.

The Objective

POHOTOVOSŤ contacted KOLOS as they wanted to reach new clients quickly and raise their awareness regarding financial services offered.

In order to achieve this goal, they selected a different form of communicaiton i.e a Post-It Note or Memo

The Campaign

Kolos distributed or attached 1.198.230 memos to letterboxes across Slovakia (aprox. 60% of total mailboxes)

The distribution took place in 4 waves

A) 1st  week   310.350 pcs

B) 2nd  week   197.790 pcs

C) 3rd  week  336.120 pcs

D) 4th  week   353.970 pcs