POHOTOVOSŤ contacted KOLOS as they wanted to reach new clients quickly and raise their awareness regarding financial services offered.
In order to achieve this goal, they selected a different form of communicaiton i.e a Post-It Note or Memo
Kolos distributed or attached 1.198.230 memos to letterboxes across Slovakia (aprox. 60% of total mailboxes)
The distribution took place in 4 waves
A) 1st week 310.350 pcs
B) 2nd week 197.790 pcs
C) 3rd week 336.120 pcs
D) 4th week 353.970 pcs