The main focus of this promotional leaflet which was included in the Christmas edition of the unaddressed catalogue was to drive sales during the Christmas holiday.
This 4 page Christmas supplement was developed to meet the needs of Qualipet's target group and offered gift ideas for animals at special promotional prices.
This supplement was included as an insert within the winter edition of the standard catalogue (over 2M copies were distributed). It stood out as it was slightly larger (1 cm) than the main catalogue.
Increased sales for the product range advertised in the supplement
Increased number of vouchers redeeemed in store
Cost per order (including production and delivery) under CHF 0.12
Cost per contact under CHF 0.07
Qualipet sales exceeded all expectations due to the powerful combination of the standard catalogue and supplement.