A sales promotion campaign delivered with the main Qualipet catalogue

The Objective

The main focus of this promotional leaflet which was included in the Christmas edition of the unaddressed catalogue was to drive sales during the Christmas holiday.

The Campaign

This 4 page Christmas supplement was developed to meet the needs of Qualipet's target group and offered gift ideas for animals at special promotional prices.

This supplement was included as an insert within the winter edition of the standard catalogue (over 2M copies were distributed). It stood out as it was slightly larger (1 cm) than the main catalogue.

The Results

Increased sales for the product range advertised in the supplement

Increased number of vouchers redeeemed in store

Cost per order (including production and delivery) under CHF 0.12

Cost per contact under CHF 0.07

Qualipet sales exceeded all expectations due to the powerful combination of the standard catalogue and supplement.