To increase awareness of the product line «Rio Mare Salmone»
To specifically increase sales of : «Insalatissime» «Rio Mare Patè» and «Rio Mare Salmone»
The time period was May 2014 via the distribution of 200,000 door hangers in Verona, Turin, Milan and Florence.
The Target Market was
Young households – under 45 years old, with a middle/high income and full time employees (not businessmen or freelancers)
The door hanger not only included coupons but also Rio Mare recipes for the 3 product lines.
Full results will be published shortly