Where door drop enhances the direct mail campaign

The Objective

SAS wanted to promote their special offers and pricing over the summer and to maximise the impact decided to combine door drops and direct mail advertising. 

The Campaign

The Results

41% saw the SAS mailing.

9% could spontaneously recall that they had received printed matter from SAS.

87% of those who saw the publication read it or kept it for later.

49% of those who read it have taken advantage or plan to take advantage of the SAS promotional offer.