Combining addressed and unaddressed catalogues delivers results

The Objective

Tescoma distributes to its client base every quarter a catalogue featuring their household goods.

Although these high quality catalogues are predominantly distributed as addressed items, for its Christmas catalogue Tescoma also used the unaddressed distribution route in order to feature their seasonal offers and special promotional prices valid for the next 3 months.

The Campaign

One of the keys for success of this project was to prepare a tailored distribution plan.

Using Kolos' geo-marketing tools, we selected  the optimal regions for the distribution of these 269,470 pcs (aprox.14% of total mailboxes in Slovakia)

 

The Results

Tescoma was extremely pleased with the results as the catalogues translated into a really high demand for both the catalogues and their products.

 Thus overall their objectives were achieved if not exceeded and they are already planning to double their distribution quantities in 2014.