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I.D. Marketing SA

In today’s very competitive advertising market, where everyone is trying to occupy the leading position in the customer’s mind, media specialising in targeting specific addresses are becoming the key communication tools.

Close and constant relationships with customers and their feeling of being distinguished and approached with information in a way that is unique and different from what they already know are becoming more and more important.

How to reach such a customer?
How to arouse their interest in our product?
How to encourage them to act?

What may help to answer these questions is ID Marketing and the wide range of our services that open new possibilities to reach your customers and prospects.

We are specialists in organising direct marketing campaigns in the form of distribution of unaddressed materials.

We offer to our customers the opportunity to reach their target group within the defined area, optimise the reach cost and track the campaign response immediately.

Our state-of-the-art IT tools can run both mass and selective campaigns, targeted at specific households in a town, city district or housing estate.

Our Services

Distribution of unaddressed materials

I.D. Marketing is a leading company on the market of distribution of unaddressed promotional materials.

Our distributors work from 4 to 6 days per week. They deliver about 100 000 000 leaflets and catalogues per month.

With an extensive network of local offices and total control over each activity, we ensure the realization of the campaign within 3 days.

Addressed distribution

I.D. Marketing starts to prepare and to run addressed distribution campaigns.

As a Postal Operator (entry B-00190 in the register of the Polish Office of Electronic Communication), I.D. Marketing is able to prepare and execute addressed distribution of promotional materials and send mass correspondence. We ensure the access to 7 000 000 households in 120 main cities in Poland.

Geomarketing analysis

As an interesting enlargement of its services I.D. Marketing offers a special package of geomarketing tools.

The product, called GeoRetail, is prepared especially for retail networks.

Those geomarketing analyses help our customers to get more information about their clients and the PMA of their stores.

Using postal codes and transaction value we are able to define the Primary Market Area, to plan the distribution of leaflets, to estimate a potential of each zone.

Trade marketing tools

Together with main retailers in Poland ID Marketing is also developing modern and efficient tools of Point of Sale advertising.

We organize advertising campaigns using 3 main tools:

• PubliBoard (ads installed on the front of trolleys)
• PubliBag (ads printed on the free plastic bags being of customers’ disposal at the cash-desk),
• PubliStopper (stoppers with ads installed on the shelf with chosen products).

Those media are a fantastic complement of each standard communication and advertising campaign.

Coverage and organization

• 43 local agencies with warehouse and office,
• 2 Logistic Centers (Warsaw and Poznan),
• 2 500 distributors,
• 4 Regions managing by 4 Operation Directors
• Over 600 cities, towns and villages in the coverage area,
• Access to 7.000.000 households in Poland,
• Over 1 000.000.000 of promotional materials delivered annually.

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