Make each piece of the puzzle fit together
- In home sampling×In home sampling
ELMA’s innovative in-home sampling service is the smart way to give your consumers an opportunity to try your brand in a relaxed and relevant setting, at a time which suits them. Our ability to deliver full size products ensures your brand can be sampled over a period which research shows contributes to repeat purchasing, long-term sales uplifts and market share growth.
- Field marketing×Field marketing
ELMA members can act as an extension of your sales and marketing teams and focus on uniting shoppers with your brand. With 74% of shoppers wanting to see, touch and experience a product before making a purchase, field marketing is the ideal way to showcase your brand to consumers and transform audience engagement.
- Addressed mail×Addressed mail
ELMA members provide real alternative to the postal operator and collect, sort both national and international mail to their portfolio of clients. They have a robust network and extensive logistics fleet, which enables them to process billions of items of addressed mail a year. Please contact your local ELMA member to ask about specific services and rates in your country.
ELMA members are market leaders in their respective home market and are known for their highly professional door drop leaflet services. They enable national and international brands as well as media agency partners to connect with valuable consumers within specific catchment areas, all from the comfort of the consumers’ own homes. They apply analytics and geotargeting to leaflet campaigns in order to maximize reach and marketing budget.
- Media Magazines×Media Magazines
Media Magazines provide suggestions and valuable tips for your existing and potential customers whether they are interested in health, nature, family, travel, fashion, sports or cooking: The magazines are designed to help them find the best bargains and discover new products. In every issue, they will find customised offers from leading supermarkets and shops in their region – Consumers are always in the know and can save a lot of time and money.
Coupons enable you to attract new users by offering them discounts or gifts. They can be the focal point of your promotional activities for new brands and products. They will direct both online and offline consumers to your point of sale / retail shop and you will be able to collect information about users who enter the promotion, such as their name, town and email address.
- Door hangers×Door hangers
Door hangers are a very effective form of direct marketing for new and established products and services. Door hangers are ideal for reaching specific neighbourhoods and communities. You can’t achieve a more targeted approach than physically placing a marketing message on someone’s front door. It requires the homeowner to act upon it i.e remove it from the door handle, hold it and read it.
- Free Newspapers×Free Newspapers
Local newspapers can help retail, hospitality, professional and medical services and home improvement firms to reach valuable customers in their local area and spread their message effortlessly. Our experienced team of ELMA members will help you plan, manage and execute your local leaflet campaigns through the most relevant newspapers and make the most of your marketing budget by generating calls, clicks or footfall.
Your brand has great products, fabulous ideas - why not show them off in a doordrop catalogue that provide a good snapshot of the range of products you offer. It creates a perfect flow of information such as product descriptions, prices and store locations. This format brings the store experience to life in the home, enabling consumers to focus on purchasing decisions, driving both online and in-store visits.