As an association representing in-home media across Europe, ELMA is pleased to support Love Paper Week, a campaign celebrating the value, sustainability and effectiveness of paper-based communication.
Why this matters:
- Paper remains trusted: Consumers value paper for its clarity, credibility and permanence.
- Sustainability is central: Paper is renewable, recyclable and responsibly sourced.
- Attention at home counts: Printed media plays a key role in how households plan, compare and decide.
ELMA proudly supports Love Paper Week 2nd - 6th February 2026.
