Prospega’s latest analysis of Döner prices in Germany shows why everyday products can tell us so much about the real economy.
The Döner has become more than a quick lunch.
It is now a cultural price benchmark, a product people know, buy regularly and immediately recognise when the price changes.
That is what makes the “Döner price” so interesting.
It turns inflation from an abstract percentage into something tangible.
Not “consumer prices are up”. But “my usual lunch now costs noticeably more.”