A recent Distrifood podcast discusses Albert Heijn’s “miskleun” with koopzegels, the Dutch savings stamp system that has long been part of supermarket loyalty culture.
And while this may sound like a very local Dutch retail story, the lesson is much broader.
Loyalty mechanics are becoming more digital, more personalised and more integrated into retailer apps.
That creates huge opportunities.
More data. More relevance. More tailored rewards. More reasons to stay connected to the retailer.
But it also creates risk.