Folders.nl is live. This website offers retailers the opportunity to offer their leaflets online, in addition to having these distributed in print. This initiative of PostNL and Netwerk VSP provides an overview of practically every advertising leaflet issued in the Netherlands.
“Folders.nl is a good way to expand on the supply of print leaflets”, explains PostNL Commercial Director Ger Jacobs. “This gives retailers the opportunity to reach more households, making contact with people in outlying areas, for example, or those who are more digitally inclined. What’s more, Folders.nl offers a solution for households that have indicated that they do not wish to receive print advertising due to environmental concerns. Now they can view the leaflets too, but online instead.”
This new service increases the reach of the advertisers. With Folders.nl advertisers can now connect with households that display an opt-out sticker indicating they do not wish to receive door to door advertising. Many of these households display the sticker simply because they do not want to receive a mountain of unaddressed mail; they may well still be interested in leaflets from the chemist however. On the website, the customer can search by category and find all leaflets with special offers from chemists, supermarkets or DIY stores, for example.
What distinguishes Folders.nl from similar sites is that you can search by a specific word, by brand or by product. For example, if the consumer enters “hairspray” he or she will see every leaflet with a special offer for hairspray. The search engine makes it a breeze to find special offers for a specific product.
Retailers can upload their leaflets and enter additional shop information at their convenience, and they can manage several shops on the site all at the same time.
This leaflet platform has been developed in cooperation with various partners, including hybris and Publitas.com. hybris it the supplier of a multichannel e-commerce platform, and Publitas.com is market leader in the area of digital leaflets, as well as the strategic partner of Folders.nl. Publitas.com supplied the software for the conversion and indexation of digital leaflets. Through the collaboration with Wugly.NL, it may also be possible in the future to show, per outlet, consumer reviews for virtually all Dutch shops and to keep all the opening hours up to date all at the same time.