How efficient are leaflets?
Who are the users and how do they use leaflets?
Did the situation change during the past 3 years?
Does web 2.0 motivate customers more to go shopping than it did a couple of years ago?

FOCUS examines the significance of leaflets in comparison to other advertising media and their importance as a motivator to go shopping. Also, a closer look is taken at 8 different lines of business and how recipients use leaflets of these trades.

LERES (LEaflet REsearch) 2011 will be conducted in Austria, Croatia, Czech Republic, Germany, Poland, Serbia, Slovakia, Slovenia and Switzerland an results are expected before summer 2011.

For further information contact FOCUS at www.focusmr.com