On the 16th and 17th May 2013 the members of ELMA congregated in the Forte Village resort in Sardinia for their Annual General Meeting. There they shared new research about the door drop industry across Europe, discussed future innovations for the media channel and enjoyed numerous case studies from different markets on the successful use of door drop marketing. Happily amongst all this rich content and lofty interchange of ideas, we managed to find time to have some fun as well.