Mediapost organised a conference dedicated to email marketing and the cross media communication using both email and door-to-door.

This conference was hosted by Michael Leander and Joao Ribeiro, in Lisbon on 18th February, and was a meeting point between different advertisers and specialists that use these different media.

Michael Leander is one of the most experienced European emailing marketers, and also the president of FIMAC, the interactive marketing council of FEDMA, and has worked with several advertisers such as Bang&Olufsen, L’Oreal, Maersk,  Philips, IBM, Ikea, Toyota, Samsung.

Joao Ribeiro is the Relationship Marketing Manager of Mediapost, and is one of main Portuguese specialists in this area.