By Iris Fuchs - Spring is coming and with it a new campaign from IKEA to support their charity efforts towards "Majblomman"

The Walter Werbung teams were tasked to demonstrate their green thumbs and deliver leaflets with blooming flowers which featured special promotions on outdoor furniture.

Each flower leaflet included a 1 EUR sticker which the consumer had to bring to his or her local IKEA store in order to contribute towards the proceeds of a kids adventure and special farm playground charity project in Berlin.