The discounter will invest €100m into its Austrian store network of more than 200 outlets in 2015. Combined with the outlays over the last two years this is the biggest investment push in the country since the market entry in 1998. Meanwhile in Spain the retailer keeps innovating in its supply chain set up by bringing in warehouse automation and a big data approach. Taken together these initiatives demonstrate Lidl’s sheer ambition that has turned the retailer into Europe’s biggest.
