Successful door drops have a long life span, with 39% of people saying they have a dedicated area for display of mail, usually in the kitchen. The campaign would target not only new leisure users, but also current business commuters, with the goal of persuading them to take the train for different, more inspiring experiences than their usual daily grinds. Although the team concentrated on areas around 'home' stations, they also wanted to suggest destinations a little further away on the Great Western Railway network that were still easily accessible - broadening the horizons of passengers and getting them to revalue what travelling by train truly brings in the process.