Friday Fun Facts: Carrots Or Coal? Promoting In-Store Promotions
You’ve probably noticed that ‘Buy one get one free’ and ‘2 for 1’ deals seem to be disappearing from high-street stores. Well, you’re not imagining it. Market research firm IRI recently revealed there’s been a 25% decrease in the number of special offer products available in store. The average number of grocery lines on promotion has also fallen – and is now at its lowest rate in 10 years!