You may be surprised to hear it – but despite the eminence of digital channels, you should remember the importance of offline marketing, too. Sure, direct mail can be expensive, especially when compared to the crazy-high ROI of email. And to many, it may feel like an antiquated strategy. But when you combine it with channels like email, it can help you show consumers and prospects you're truly invested in them. Plus, since fewer and fewer marketers are using direct mail these days, it's a great way to stand out in our digital-first space.