Growth is becoming increasingly difficult for consumer packaged goods (CPG) companies, those that keep it simple stand the best chance of bucking the trend according to the latest Organic Growth Barometer from KPMG UK. KPMG’s 2017 Barometer found that the five-year growth rate fell to 3.4%, down from 4.2% last year.  Moreover, the top performers have not outpaced the average as significantly as in previous years. In KPMG’s 2016 Barometer the top performers outpaced the average by 2%, this year they have outperformed the average by just 1%.