Find out how Spotta in the Netherlands and their agency combine the media mix to deliver specific content to consumers. In view of the forthcoming opt-in regulations coming into effect in Amsterdam on January 1, 2018 they have adopted new personalized bags and are using behavioral and external data as well as reading preferences to further customize the messages consumers are receiving, including dynamic pricing which has already been implemented by specific retailers. Check out the presentation from Patrick Verkaart and Nick Steggink from the DDM Congress in Barcelona.