P&G's Vow To Innovate Has It Testing Smart Makeup, Toothbrushes
To demonstrate that the company has its mojo back, it’s bringing items to market more quickly - and it’s developing products via smaller and more frequent experiments. That includes changing its packaging. The company created a new film-based container for liquids that weighs half as much as regular plastic. It only took about six months to develop and is now being tested with Amazon.